SEO is a fast-paced and in-demand field that offers plenty of longevity in the future. It often attracts the people who see it as work from home or an easy money-grabbing job. Such people read some blogs related to SEO basics and tactics, learn terminologies used in it, and declare themselves an SEO expert. However, such so-called SEO experts reach nowhere. Their approach is very much like reading a few magical books on medicine and calling yourself a doctor. The truth is, like any other field, expertise in SEO too requires experience, commitment, and time. It is not a new field anymore. Many SEO experts have been in this field for years and do it with excellence. You can learn many valuable things from these SEO experts.
Here are some of the easiest ways to become an SEO expert.
Understand SEO Basics
You will need to start with the basics of SEO. For example, you will need to understand how search engines and audiences interact and what you can do to optimize your content effectively. The three fundamental learning components of SEO include:
- The search engines’ inner functionality.
- User search intent.
- The tools and techniques required to optimize websites.
Build Your Websites
Most SEO professionals will tell you that they have learned by breaking things and building websites. You will need to know all the tags and HTML and then test all these. Spend more and more time building and optimizing content.
More than one-third of websites are built using WordPress. You need to know everything about WordPress if you want to be an SEO expert. It has perfect functionalities that affect the performance of SEO directly and indirectly.
Learn Google Search Console & Google Analytics
SEO experts use various tools and techniques to optimize the content and then analyze these different tools and techniques’ effectiveness. Therefore, Google Search Console and Google analytics are the essential tools for any command center based on SEO. SEO experts require to have mastery over both.
Read a Lot About SEO Every Day
The major search engines go through various changes every day. You will need to read a lot and keep yourself updated about every significant change happening in the search engine.
Understand about the Functioning of Search Engines
You need to understand everything about crawlers as these bots are responsible for making decisions about the content’s relevance and quality. It is better to develop an understanding of content quality, search intent, ability, relevance, and links that will help you grasp algorithms’ functioning.
Read the Quality Rater Guidelines of Google
You need to remain familiar with the rater guidelines of Google that include expertise, authoritativeness, and trustworthiness. Staying familiar with these guidelines will help you at the entry and intermediate level, but you need to read the entire guidelines in-depth to become an expert.
Look at the Search Engine Result Pages
You will need to look at the search engine result pages to understand how they are composed and what content they display. Moreover, try to find out the changes in results according to different search queries.
Learn More and More About Technical SEO
Learn Everything About Content Creation, Strategy, Promotion, and Optimization
When you spend time understanding content, it helps you improve time on site, links, user experience, and much more. You need to optimize your content and support it with a promotional strategy.
Use Link Building Tactics
Link building is the first thing that you will need to learn when you will study SEO. If you want more benefits from link building, it is essential to acquire quality links, and for that, you need a mixture of the right relationship and reporting.
Don’t Walk Through a To-Do List
Everything is constantly changing in search engines every day. You need to be flexible and aware of everything that is changing. Be adaptable, outcome-oriented, and open-minded.
Join Groups on Facebook
You will find many helpful and active groups that can give you access to the ready-made network of SEO peers. Don’t only search for SEO groups; instead, you can also look for groups that include social media professionals, content creators, and marketers.
Follow SEO Professionals and Experts on Twitter
You can get the latest updates, news, and opinions on various SEO topics on Twitter. So, follow SEO experts and participate in conversations on Twitter.
Attend Conferences on SEO & Marketing
Attending webinars and conferences are excellent ways to learn more and more about SEO and content marketing.
Listen to Podcasts That Cover SEO
You can listen to the podcast when commuting, working out, or cooking and feed your brain with the latest knowledge of SEO.
Grow Your Network
Grow your network by building connections and relationships. You can use a platform like LinkedIn and Twitter to develop a rapport with experts of other SEO-related departments to get knowledge and share your expertise.
Avail Free Courses and Grow Your Skill Set
There is a wide range of free courses that highly respected instructors and companies offer for the learners. You can avail yourself of these free courses to learn more things. Further, you can study graphic design, copywriting, and web development to develop your skillset.
Learn from Your Past Mistakes
You need to learn a lot through the trial and error method and never repeat the mistakes. Instead, improve your skill and never stop learning.
Finally, to become an SEO expert, it is essential to keep learning new things and growing your skillset. SEO is all about the world of opportunities. You can play a vital role in launching a startup, upgrading the online presence of a company, reaching new audiences, and becoming the most trusted resource.